Optimization of the decisions in the area of the Devices’ Intelligence: Telefónica

The Telefónica Devices’ Intelligence area optimizes the ROI of the acquisition of terminals to automatically determine which terminal is the more appropriate for a particular segment and,for this purpose, the company has selected the Apara Company’s predictive technology.

Telefónica has managed to optimize the acquisition of the terminals of all the manufacturers with dVelox tool, which allows Telefónica to automatically determine which terminal is the most appropriate for a particular segment in order to increase the consumption, improving the cost effectiveness of the company.

Hugo Crego, Responsible of Telefónica Devices’ Intelligence, comments the easiness of use and precision of the tool:  “We needed something oriented to the decisions instead of to the data or to the algorithms necessary for working. dVelox Enterprise gives us high precision levels, high capacity of calculation, zero complexity and total adaptability. We had the first predictive models in few days.”

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Apara is a company born in 2002 with 100% Spanish capital as a spin-off of the Quality and Technology Group. More than fifteen years of experience in Predictive Analytics and Business Intelligence prove its success. Apara has developed dVelox, the first Spanish business platform regarding Predictive Analytics mentioned by Gartner in more than 15 reports. 

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